Brand Activation
The North Face Prime Sports Activation at MetLife Stadium
We built a freestanding Prime Sports entrance arch, with LED light in both columns, for The North Face’s brand activation at MetLife Stadium.
- Client The North Face, Prime Sports
- Event type Brand Activation
- Venue MetLife Stadium grounds, East Rutherford, NJ
- Services Arch build and install
Overview
About the Project
This entrance went up outdoors on the stadium grounds in East Rutherford, New Jersey, so it was assembled on site. Our crew put the lettering panel together on the ground and lifted the header into place with a forklift.
The finished arch is deep blue, with the Prime Sports name across the top and bright LED strips running up its sides. Our scenic and fabrication crew fitted, cleaned and finished it from ladders, and it stood beside a clear-top tent with lounge furniture.
What ProSho Delivered
- Freestanding branded arch, built and installed
- LED light strips in the columns
- Built and installed on site at MetLife
Project Gallery
What We Offer
Services on This Project
Book the same services for your next event in New York City or anywhere nationwide.
Frequently Asked Questions
Who builds brand activations at MetLife Stadium?
ProSho has built and installed a branded entrance arch on the MetLife Stadium grounds in East Rutherford, NJ, for The North Face and Prime Sports.
Can you build a branded arch for an outdoor activation?
Yes. We build freestanding branded arches for outdoor activations, with your name across the top and lighting built in.
How is a large activation arch put together on site?
Piece by piece. Our crew assembles the lettering on the ground, lifts the header into place with a forklift, then fits and finishes the arch from ladders.
Who does brand activations in New Jersey?
ProSho offers brand activations in New Jersey, with the build from our scenic and fabrication team and the planning from event project management.
Can LED lighting be built into an activation structure?
Yes. We build LED strips into columns, frames and lettering, so the structure lights itself.
Event Production Quote
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Tell Us About Your Event
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We Plan and Prep
Site visits, floor plans and CAD drawings, so you see your setup before the day.
Event Day
Our crew sets up, runs the show and packs it all out.